The Annotated Bibliographic Article
Selfe, Cynthis L., and Hawisher, Gail E. "A
Historical Look at Electronic Literacy." Journal of Business and
Technical Communication, July 2002: 231-276.
Introduction
Lee-Ann Kastman Breuch, of University of
Minnesota, asks us to consider what academia’s industry partners expect of
college graduates expect students be technologically literate” (Breuch
268). How do we, as English Rhetoric
educators, satisfy the demand of business leaders in an age when English
Studies departments have fractured into these sections: composition, language
arts, language education, and literacy education (Luke 90)? This division is
ironic as we enter an era when blogging and instant messaging via Twitter and Facebook
while watching live events (such as the Twitter-sphere explosion during the
first Clinton-Trump Presidential Debate on September 26, 2016).
Digital rhetoric takes us a step
further into a world where we structure “content for a future that’s unfixed,
fluid and ever changing. Miles Kimball, of Rensselaer Polytechnic Institute,
contends that after thousands of years of oratory and rhetoric, the early 21st
century is “the Golden Age of technical communication. [… and we] should spread
it as a set of skills valuable for everyone to learn”
The many questions
Breuch sees these as key questions facing
·
What does it mean to be technologically
literate?
·
How should technologically literacy be integrated
into technical communication classes?
·
the How do we relate technological literacy to
performance, contextual factors, and linguistic activities to provide a
mechanism to identify and analyze a range of perspectives associated with Technology
and communication”?
·
How does the study and teaching of Technical
Communication evolve into Digital Rhetoric?
·
Should Digital Rhetoric remain in the English
Studies department, or should it migrate into the Communications department
(sometimes also called Professional Communications or Communication Arts)?
Ecological approach
The English educator Allan Luke raises
practical advice, suggesting that educators seek “ecological approach to
digital technologies is relevant and topical for those communities and schools
faced with socioeconomic and cultural questions of access to and engagement with new technologies
in education
(Luke 91). His analysis implies
that epistemology and discourse (knowing how and what to teach) can be
discussed as a unit, and that pedagogy are separate studies. The problem was
that it was seen as a single set of rules that changed with the perceptions and
biases of various “experts.” This allows different teaching methods and goals
to co-exist in a curriculum.
 |
| Under-30's with FlexJobs |
The demand for
excellence in digital communication is not coming from just employers.
Millennials entering the workforce are seeking FlexJobs (telecommuting) in three of the top ten
professional/technical occupations of news reporting and editing, PR, and technical
writing expect the university to provide them with a
professional level of technical communication expertise (Communications
Daily). This enforces a division college English
Studies departments; English the language itself has become internationalized,
pushing towards digitally democratic literacy becoming “increasingly
multimodal, with linguistics, visual, audio, gestural and spatial modes of
meaning becoming increasingly integrated in everyday media and cultural
practices.” (Cope 166).
Bibliography
Communications Daily. “Promoting Work at Home; MCI, Sprint
and CPE Vendors Back 'Telecommuting' Venture.” Vol.
10, No. 217; Pg. 5. 1990, Nov 8. Permalink: http://hs1.farmingdale.edu:2068/hottopics/lnacademic/
Kastman Breuch, Lee-Ann. "Thinking critically
about technological literacy: Developing a framework to guide computer
pedagogy in technical communication." Technical Communication
Quarterly 11, no. 3 (2002): 267.
Kimball, Miles A. "The Golden Age of Technical
Communication." Journal of Technical Writing and Communication,
Apr 2016: 1-29.
Luke, Allan. "Editorial Introduction: Redigning
Pedagogy." Pedagogies: An International Journal, 1(2), 89–91
Selfe, Cynthis L., and Hawisher, Gail E. "A
Historical Look at Electrroinic Literacy." Journal of Business and
Technical Communication, July 2002: 231-276.
Shin, Laura. “Work From Home: The Top 100 Companies
Offering Flexible Jobs In 2014.” Forbes.com:
Personal Finance. 2014 Jan 17.
Accessed 2016 Sep 26. http://www.forbes.com/sites/laurashin/2014/01/17/work-from-home-the-top-100-companies-offering-flexible-jobs-in-2014/#9069a953cca3
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