Wednesday, October 19, 2016

“Where do I go from here?” Paper 3, ODU 810



Rhetoric > Technical Communication > Epistemological Alignment
Having spent over thirty years as a professional corporate technical communicator, each job required composing technical documents to help the targeted audience understand, build, maintain, manage, design, deliver, use, train-the-trainer, or even explain how to sell technologies. Those years as a content producer behind me, it seems logical that my academic career focus on technical communication as a discipline. 
This differs from my Statement of Purpose on applying to this program: studying the pedagogy of STEM writing.  But, as I tell my students, “expect and accept change” (a working title for a book on business writing I have pitched to a publisher). My book-in-progress builds on a definition that I was, until this week, unaware of but always believed is essential to my role as a tech writer (Allen):

Communication requires rhetorical savvy; invention strategies; appropriate points of view that accommodate different kinds of interactions with the subjects; and flexible senses of the writer/reader relationships that can be adapted to a variety of subjects, purposes, styles, and formats.

That is what I teach my undergrads: the writer is having a conversation with the reader, sharing information from the expert (Zinsser). His simplified view agrees with Slack’s conclusion that tech communicators must realize their role in “articulating and rearticulating of meaning and power.”
But the point of this posting is to discuss the selection of my chosen English Studies discipline. My experience as a tech writer practitioner adds depth to the papers I wrote for ODU810 on this topic, yet I also want to address Authentic Writing in the classroom as a pathway to Tech Comm. Plus, I need to interview an ODU faculty member for this class. And there is a side conversation on the rise of profanity in popular non-fiction to discuss in the dissertation or at least in a separate paper. And I have possible access to a female Hollywood producer whom I would like to interview for the 2017 anniversary of Mary Shelly's "Frankenstein" celebration of women in sci-fi. But who has the time for all these extra-curricular endeavors?

I Can Read with My Eyes Shut! – Theodore (“Dr. Seuss”) Geisel

This week’s readings wrestled with defining the roles and responsibilities and the professional writer. In an earlier paper, I referred to Rensselaer Polytechnic Institute’s Philip Rubens who, in 1981, defined technical communication as “an empirical methodology that reaches into communicology, contemporary discourse theory, and even ethics, which […] offers a way for defining audiences, purposes, and by extension, the domain of technical communication with a great deal of precision” (Rubens).  This ties in with Foucault’s view that technical communicators are authors who “characterize the existence. circulation, and operation of certain discourse within a society” (Slack). But there are interpersonal and political challenges in the workplace for communicators to overcome.

Workplace Power Structures

In Scott Adams’s “Dilbert” comic strip, the character “Tina the Tech Writer” faces the “workplace power structures [that] downplay the authority of technical communicators even in areas they are qualified to speak to” (Johnson-Eilola).

Tina the Tech Writer

Figure 1: Catch-22 for Dilbert's Tina the Tech Writer.

The Solution


What follows below is an application of incorporating technical communication in the design process. In my last role as a corporate communicator I convinced Infrastructure management that “technical communication [should be] a part of the software development process rather than an afterthought” (even though I had not yet heard of Johnson-Eilola). They finally understood that the panoply of documentation spread across the SDLC (System Development Life Cycle) was exclusive and redundant. Some docs were exclusive to a manager, others redundant when recreated by team members unaware that a doc existed or was unavailable across corporate silos. The original SDLC documentation included between twelve and thirty independent and often "secret" pieces of technical communication.

ASMD RACI Chart
(Responsible, Accountable, Consulted, Informed),
all from one online document/repository
In practice, as technical communicator, I proposed replacing dozens of independent documents with a single, online repository of information and forms, both pending approval and approved for action. As the “non-engineer” I also recognized the “workplace power structures” to overcome. So, a key project manager was convinced to champion acceptance of a single “Application or Service Master Document” (ASMD), designed to document the “life” of an application or service “from cradle-to-grave,” eliminating the single pieces of paperwork that were strewn across a project’s lifecycle. It also gave ownership of content to the experts with oversight of information collection to the technical communicator.

Next Steps


We were in the final stages of implementing the ASMD when the company was subject of a hostile takeover. The project never saw light of day. I may continue studying the validity of applying the theory of combining all technical communication of a project under one umbrella, allowing experts to be responsible for the content and “technical communicators to be the purveyor of meanings,...mediator of meanings,...and author who among others participates in articulating and rearticulating meanings" (Slack).  

References

Adams, Scott. (06 Oct 2016). Tina Isn’t an Engineer. Dilbert by Scott Adams. http://dilbert.com/strip/2016-10-06. Accessed 18 Oct 2016.
Allen, Jo. (1990). The Case Against Defining Technical Writing. Journal of Business and Technical Communication.  Vol. 4, No. 2 (68-77).
Hearn, Rob. (16 Oct 2016). It Doesn’t Look Good for Tina the Tech Writer. TECHWR-L. 17 Oct 2016.
Johnson-Eilola, Johndan. (Summer 1996). Relocating the Value of Work: Technical; Communication in a Post-Industrial Age. Technical Communication Quarterly, Vol 5, No. 3 (245-270).
Rubens Philip M. (Mar. 1981). Technical Communication: Notes Toward Defining a Discipline. Department of Language, Literature and Communication, Rensselaer Polytechnic Institute, from nasa_techdocs. https://archive.org/details/nasa_techdoc_19810013425
Slack, Jennifer Daryl; Miller, David James; Doak, Jeffrey. (1 Jan 1993). The Technical Communicator as Author: Meaning, Power, and Authority. Journal of Business and Technical Communication.  Vol. 4, No. 2 (68-77).
Zinsser, William. (5 Apr 2016). On Writing Well, 30th Anniversary Edition. Harper Perennial.

Tuesday, October 11, 2016

Annotated Bibliography, Epistemological Alignment (PAB3b, ODU810, H. Gold)



Rhetoric > Technical Communication
Annotated Bibliography of:
Price, Tiffany E., and Chambers, Mary-Lynn. "Globalization and the Cultural Impact on Technical Communication." European Scientific Journal (2016): 93+. Academic OneFile. Web. 11 Oct. 2016.

This week’s second annotated bibliography on epistemological alignment looks at the 2016 article by Tiffany Price and Mary-Lynn Chamber, “Globalization and the Cultural Impact on Technical Communication." They open the essay by saying that, “Technology has thrown open the academic doors to new learning strategies that will positively impact the global communication experience.” In an era of increasing dystopian writing (fiction and non-fiction), I find this refreshing view placing our technical communication discipline as a force performing worldwide good.

Neuro Linguistic Programming (NLP) defines epistemology as a science identifying the learner’s perspective of what they know, how they know it, why they know it, and if they care why they have the knowledge (Kong). As an aside, NLP is also a growing commercial market serving corporate training needs (Vansson). To simplify the issue of NLP for most non-academics, then-Secretary of State Donald Rumsfeld summed it up best (Graham):
Buy the book
Donald Rumsfeld's book
As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know. 
This brings us to our two epistemological issues: (1) teaching technical communicators to effectively work and to train new global communicators, and (2) fulfill international learners’ gaps in knowledge.

Global Competence

Measuring the ability for intercultural instructors and students to communicate has been defined by Han Yu as the ability for each to:
Buy Hu's Book
Hu's Book
·         communicate effectively and appropriately in across cultures based on one’s intercultural knowledge, silks, and attitudes;
·         suitably shift point of view and adapt to cultural context;
·         identify mannerisms guided by culture, then engage in new, unfamiliar behaviors from other cultures.

Multilayered Literacies

Kelli Cargile Cook (whose paper I annotated in PAB3) acknowledges the urgency of making technical communication “multilayered, possessing a variety of literacies that encompass the multiple ways people use language in producing information, solving problems, and critiquing practice.” Towards that end, she offers “six layered literacies” for technical communicators (Cook):
1.      Basic literacy is the ability to read and write, and now extends to business writing and “codified skills and forms.”
2.      Rhetorical literacy is audience-facing needs; analytical skills to respond to the audience through specific communication purpose; choosing applicable strategies based on audience, purpose, and writing; and an awareness of your cultural point of view and that of the audience.
3.      Social literacy is used to reach learners in a classroom or workplace practice environment.
4.      Technological literacy is a newcomer to the pedagogy, but includes knowledge of technology to produce content; awareness of how to use technology for collaboration; research using technologies; and to critique, make decisions, and produce audience-facing content
5.      Ethical literacy combines the “communicators’ knowledge of professional ethical standards [and] their abilities for all stakeholders…”
6.      Critical Literacy is an “isolated” literacy, “deeply embedded in situations requiring other forms of literacy.” It promotes reflection, critique, and action.

Next Steps

Global and cultural implications of creating online content, as separately defined by Kong and Han, can be applied to Cook's literacies for preparing new curricula to clearly teach the discipline to new technical communicators. As described in PAB3a, this may further help me identify and perhaps contribute to a growing integrative pedagogical frame for technical communication.

Works Cited

Cook, Kelli Cargile. "Layered Literacies: A Theoretical Frame for Technical Communication Pedagogy." Technical Communication Quarterly 11.1 (2002): 5-29. OmniFile Full Text Mega (H.W. Wilson). Web. 10 Oct. 2016.
Graham, David A. (27 Mar 2014). "Rumsfeld's Knowns and Unknowns: The Intellectual History of a Quip." The Atlantic. http://www.theatlantic.com/politics/archive/2014/03/rumsfelds-knowns-and-unknowns-the-intellectual-history-of-a-quip/359719/ (11 Oct 2016)
Kong, Eric. "The Potential of Neuro-Linguistic Programming In Human Capital Development." Electronic Journal of Knowledge Management 10.2 (2012): 131-141. Library, Information Science & Technology Abstracts with Full Text. Web. (11 Oct. 2016).
Price, Tiffany E., and Chambers, Mary-Lynn. "Globalization and the Cultural Impact on Technical Communication." European Scientific Journal (2016): 93+. Academic OneFile. Web. 11 Oct. 2016. http://www.eujournal.org/index.php/esj/article/view/7669/7409
Yu, Han. "Intercultural Competence in Technical Communication: A Working Definition and Review Of Assessment Methods." Technical Communication Quarterly 21.2 (2012): 168-186. Education Source. Web. (11 Oct. 2016).
Vanson, Sally. (22 Aug 2014). "What on earth are Ontology and Epistemology?" The Performance Solution. http://theperformancesolution.com/earth-ontology-epistemology/ (11 Oct 2016)